"FOLLOW-ZIP" model change

I don't really want to reveal them, but to gain your understanding, I'll reveal three reasons for the minor changes to the "FOLLOW" vinyl tote bag series.

"FOLLOW" is a long-selling item with many repeat customers, and it would be possible to continue selling it in its current form, and we could expect it to continue to be popular as before, but there is a reason why we decided to make a minor change and risk the change.

1. Improving areas where manufacturing mistakes frequently occur
In the case of the "FOLLOW" series, the large, fluttering tag attached to the center of the body was difficult to attach straight and often ended up slightly tilted, so we wanted to replace the tag with a woven name tag.

2. Standardize the patterns
Until now, the open tote bag "FOLLOW" and the zip-top tote bag "FOLLOW-ZIP" were made using completely different patterns, so the body shapes of each were different. However, by unifying the patterns for both this time, it is now easier to choose between the open "FOLLOW" with a key loop, and the "FOLLOW-ZIP" with a zipper and a little extra rise above the lip tape, all for the same body shape for each size.

3. Appeal to new buyers
This is a little difficult to say, but we are also very hesitant about whether to remodel items that have many repeat customers. However, we live in an age where change is so fast that if we continue to make exactly the same items, the item's competitive edge will gradually decrease. Also, the "FOLLOW" series was well-received because the flapping tag in the middle stood out, so many counterfeit products appeared.
We are confident that the elements of this "FOLLOW" tote bag, such as the materials and manufacturing process, other than the flimsy tag, are by no means hackneyed, so we decided to give up on tags that are easily imitated and instead focus on the bag's inherent "appeal."
Of course, we understand that those who liked the previous atmosphere will be disappointed, but we have chosen to appeal to a new customer base with this slightly more mature "FOLLOW" series, and to continue producing it peacefully for the long term, steadily, and hopefully without being imitated.

With this kind of feeling and mindset, we are currently in the midst of producing custom samples for the rapidly redesigned "FOLLOW-ZIP" series.
"FOLLOW" has already undergone a model change and is on sale now, and we are continuing to receive orders for it, even though it no longer has the flimsy tag, which makes us very happy.
We expect to be unveiling the "FOLLOW-ZIP" series very soon, so please look forward to it.

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